SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms.
So, next time you think that SEO services cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI).
SEO services come out on top every time when compared against these other advertising platforms. Pop over here to know more about SEO services in Sydney.
Ask for References / Referrals / Portfolio
Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites on which they have performed SEO work on.
This can even be the SEO service provider's personal website, they should be able to point you to their rankings in the search engine as well as some result-driven SEO work within the site or across the web.
Verify References / Referrals / Portfolio
Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials.
I suggest verifying what you can but don't get overwhelmed with referrals because it may be the shady SEO business giving self-praise. I actually have some good verification tips, but that's another article all within itself.