A digital media manager is an online marketing professional that develops and initiates marketing campaigns on digital channels. Many digital media managers work very closely with copywriters, photographs, video producers and graphic designers to make the online presence of a brand through websites, blogs and other forms of internet marketing. Digital media is any media that makes use of digital technology and/or software in its presentation.
There are many different opportunities as a digital media manager. The most popular position is as sales and marketing manager, given the close relationship between the two positions. Sales and marketing managers not only coordinate marketing campaigns but also develop their strategies. Digital media managers often have a knack for advertising and business development, developing promotional campaigns and business plans. In addition to sales and marketing, the career as a digital media manager might also involve communications, production and accounting.
Digital media managers have the opportunity to increase online visibility, build customer loyalty and influence market perception. Digital media managers may also have the opportunity to manage social media accounts and pay-per-click campaigns. The main aim of a digital media manager is to increase website traffic and boost visibility in major search engines. To achieve this, they develop and implement effective internet marketing strategies.
Digital media managers are the people who orchestrate online campaigns. They are the ones who plan, develop and execute campaigns, ensuring that they are carried out efficiently to obtain the desired results. Digital media managers often work closely with SEO (search engine optimization) experts, web developers and online marketing companies to help businesses gain more visibility and attract more visitors.
Digital media managers should therefore be very strategic when it comes to internet marketing. They should understand how search engines operate, how to create effective marketing content and how to effectively promote their websites. They must be very communicative when working with other professionals in the digital marketing industry. Digital media managers should also have a solid grasp on advertising techniques, the correct way to package a product or service, and know how to effectively use social media to acquire leads.
Digital media managers can use several different platforms to promote businesses. The most popular among these platforms are Facebook, Twitter, YouTube, LinkedIn, Flickr and Google+. Digital media managers should ensure that all their accounts are optimized for each of these platforms. Digital media professionals should also perform research using Google AdWords, Facebook applications such as Facebook Ads and Twitter data such as tweets and Facebook fans. Digital media managers should also research the market using analytics tools such as Google Analytics, Mixpanel and Yahoo Webmaster Tools. Digital media professionals should be keen marketers, able to decipher the latest trends and analytics technology, and adept at applying various methods of advertising to enhance exposure and sales.
Digital media planning involves many elements. Digital media planning involves defining goals and objectives, creating a strategy crafting your promotional tools and ensuring your website and social media are optimized. Digital media planning also involves collecting appropriate data and tracking user activity. Digital media planning can involve collecting analytics through data collection tools such as Google Analytics, Google Webmaster Tools and Yahoo Analytics. Digital media planning can also involve hiring experts to do market research, work with your audience and design appropriate campaigns.
Digital media professionals need to keep up to date with emerging trends and technologies such as Facebook, Twitter and YouTube, and remain up to date on developments in other platforms such as Google, Yahoo, Facebook and analytics tools such as Mixpanel and Google Analytics. Digital media manager’s should also stay abreast of the latest trends and developments in social media platforms such as Twitter and Facebook. Digital media professionals should ensure their content is Search Engine Optimised and content syndicated across multiple networks including email, blogs and social media platforms such as Twitter and Facebook. Digital media professionals need to use Search Engine Optimisation (SEO) strategies to improve rankings for websites in Google, Yahoo and Bing. Digital media professionals also need to monitor and track their campaigns to determine which keywords and ads are producing results.