Travelodge has commissioned Willmott Dixon to convert an office building into a hotel in Welwyn Garden City. The PS5m project will see the 79-bed hotel open in July.
A crowded field of Republican candidates is vying for governor in Michigan, with former President Donald Trump endorsing Tudor Dixon and boosting her with the backing of Right to Life and Betsy DeVos.
Hotel Refurbishment
The Dixon hotel is part of the Marriott Autograph Collection and takes center stage on Tooley Street in the heart of Tower Bridge. With The Tate Modern and Shakespeare’s Globe just a short walk away, the location is ideal for those looking to make a splash in the city while staying in style.
A former magistrates court, the building has been restored and reborn as a 193-room boutique hotel with 14 suites that blends a new and old design concept into one oh so sleek package. A large proportion of the rooms are in a newly built block at the back of the main hotel, while some of the better ones are located right by Tower Bridge.
Despite its proximity to the Thames, The Dixon is surprisingly quiet and refined for its location. The bar is a great place to meet up with friends, while the restaurant serves up a solid menu of both local and international dishes.
The hotel’s crown prize is a large meeting and event space, while its bespoke bar is one of the most impressive in the area. It has been designed by a team including top-notch architects, designers and engineers. This project was executed by McAleer & Rushe, with the design and fit-out carried out by twenty2degrees. During the course of the project, the company won the prestigious award for the best interior fit-out of a hotel in Europe. This is a significant achievement, and comes as the firm continues to work with Travelodge across the UK as a key part of its cyclical refurbishment programme, which has helped the hotel group boost its sales by more than ten per cent in the past three years.
Hotel Rebranding
Hotel rebranding can be an effective way of improving your hotel’s visibility and positioning. However, you need to be prepared for the process, which requires a lot of work and planning.
A rebrand can be done to capture a new target demographic, or to refresh an existing brand identity. Regardless of why you want to do it, rebranding is a crucial part of maintaining a successful hotel operation and building long-term loyalty with your guests.
It’s important to keep the following in mind when rebranding your hotel:
Your target guest should be the driving force behind your rebranding strategies, and you need to create a brand that will speak to that person. This means understanding your guest’s needs and wants, their travel preferences, and how they want to be treated while staying at your property.
Moreover, your rebranding strategy should be aligned with your hotel’s values. This will help you maintain a consistent brand image across all touch points with your guests and potential guests.
The brand should also be reflected in your pricing, and if you’re using room blocks, ensure that they’re updated accordingly. Similarly, you should make sure that all of your social media posts, reviews, and other online presences are up to date and represent your brand in a positive manner.
Another crucial element of a successful rebrand is having a dedicated team in place to support the rollout. This includes your PR, customer service and sales teams, as well as marketing vendors.
You need to involve these people in the rebranding process, and you’ll need to provide them with all of the necessary assets like logos and fonts. It’s also a good idea to create documents that they can easily access and use in the future, such as brand guidelines.
Once all of this is done, it’s time to begin the rebranding process. This will require you to rework your website and social media profiles, as well as any other platforms where you’ll be visible online.
This will also require you to create a game plan and assign roles for each department, as well as getting them involved in the process. The more clearly defined you are about the goals of your rebranding, the easier it will be to achieve.
Hotel Restructuring
Located on the banks of the Thames, The Dixon is a luxury hotel in the best possible location. It offers 193 stylish rooms with tactile materials, surprising bursts of colour and finely crafted details.
The hotel has an interesting history, being located near a number of famous landmarks and has a great location for a quick getaway from the city centre. A few of the most popular attractions in London are within easy reach, such as Tower Bridge, London Bridge and the Thames.
A recent refurbishment at The Dixon has re-imagined the hotel, including the addition of a new restaurant and bar. It also includes a number of new amenities and upgrades to its guest rooms.
In short, the new Dixon is a must-stay property for visitors to London who are looking for a place to stay that will leave them feeling refreshed and ready for a day of sightseeing.
Among the most significant changes at the hotel is the inclusion of a new “green” lease. This will allow Travelodge to improve energy efficiency and environmental sustainability at its hotels. The hotel is also the first to take advantage of a new wireless technology that allows guests to make payments and check in with a tap of a button.
Hotel Maintenance
Hotels have a wide range of needs that can only be met by a skilled team of maintenance technicians. This includes upkeep of hotel equipment, such as refrigeration and elevators, cable TV, phone lines, and personal computers, as well as upkeep of guest rooms and furniture.
Maintaining a high level of quality in these areas can lead to satisfied guests who will come back and write positive reviews about your hotel on Yelp and other review sites. Likewise, maintaining equipment and infrastructure that is working properly will prevent costly breakdowns or emergencies.
If you want to work in the hotel industry as a maintenance worker, you need at least a high school education with classes in repair and maintenance. These courses will provide you with a broad background in topics like plumbing, electricity, air conditioning and heating systems, wall repair and carpentry.
You also need the ability to use a variety of tools and equipment. This can be physically demanding, as you may need to climb ladders or lift heavy items. You can also expect to work irregular hours and may be required to work on weekends, if the hotel needs an emergency repair.
To become a certified maintenance professional, you need to take a certification exam from the American Hotel and Lodging Educational Institute (AHLEI). There are also online training programs available that can help you prepare for certification.
Managing a hotel’s maintenance is one of the biggest challenges for operational managers, especially during busy seasons. Keeping up with the many maintenance needs of a hotel facility can be time-consuming and complicated, but you can minimize downtime and costs with an organized preventive maintenance program.
As a result, you need a CMMS to track recurring maintenance tasks and ensure that necessary repairs don’t fall through the cracks. Having a computerized system for tracking asset history and assigning recurring PMs can also improve communication among your team members so you can quickly address issues when they arise.
Preventive maintenance is the best way to keep your hotel running smoothly and avoid downtime during busy seasons. Typically, this involves proactively inspecting your hotel’s assets to find potential problems and then taking action to fix them before they become major issues that could cause guests to complain.
